Each stylist had different styles and specialties, so it was paramount that we highlight their work and
give space to each stylist’s talents on the salon’s Instagram and Facebook pages. At the time, Instagram had not
yet incorporated the Stories function, so on the Facebook page, I created separate photo folders of each stylist’s work
and what their specialties were along with calls to action for booking on each album.
It was fun to speak with clients and listen to them point out which new hairstyles/colors and stylists they wanted to try
because of this.
Aside from booth rental fees, the majority of the salon’s profit making ability came down to product sales.
This meant that finding new ways to highlight the incredible product lines we carried and driving sales was goal #1.
Previously, they hadn’t done much product promotion at all and were relying mainly on
in-store purchases after services. I wanted to not only highlight brands, but individual products and best sellers.
Working so closely to the clientele, I got great insight to what their hair needs and goals were; I used
this knowledge to create the “Great For” series which highlighted products that could give them the desired
results with inspiration examples side by side (and a funny and relatable caption, of course!).
This helped to increase sales and we saw more clientele coming in specifically for product purchasing
as much as for bookings.
