Because we had such a varied style and range of offerings, it was important to try and bring the cohesion into the Instagram’s overall appearance.
This particular set was based around Valentine’s Day and showcasing gift ideas.
There were several brands Communion carried that had offerings for both men and women, and many customers shopped as couples,
so it was always a good opportunity to market to both sides.
One of the brands Communion carried was an Australian label called Neuw; when they came out with their ZERO initiative,
which focused on achieving zero water wasted in production, it was an opportunity to speak to our customers who placed a very high importance
on sustainable fashion. By doing a series, we were able to elaborate the process and details through the captions.
During times when the product offering was greatly varied, I wanted to bring cohesiveness through color and shift the focus
to more of a broad story that would let customers know that there’s something for everyone.
